Essential Tips for Promoting Your Event on Social Media

Posted on 12 March 2018

It's no secret that social media is key for advertising businesses and it's no different for events, but how should you promote your event on social media? We've created a list of tips and tricks to help you make your event a success.

Know your event audience

It's important to understand who your event is for and who you want to attend. By narrowing your audience you can target certain groups of people who are most likely to respond to your event, you'll find you get a much higher success rate with your marketing. This type of targeted marketing saves time and money. 

Go to your audience

Don't just throw your event on any social network you can find, target your audience and select the social network that is most suited to them. For example, if you are promoting a conference aimed at businesses don't bother promoting on Instagram, focus on LinkedIn and Twitter. If you are holding a local charity event promote on Facebook, in local groups, local papers, and local businesses. Targeting teenagers? Try SnapChat, Facebook, and Instagram. 

Be responsive

When you start to get responses to your event promotions make sure you keep up by responding to comments, questions, and feedback. It shows that you are committed to your event and encourages interaction with your audience.

Have consistent branding

Make sure that your profiles have clear profile photos and banners, and don't use long, wordy descriptions when describing your brand and events. TicketEase allows you to create a brand page which you can personalise, use the same assets (logos, banners, text) on your social media profiles to keep your brand looking consistent across the web. 

You don't need professional images and logos created, there are plenty of online tools to help you create a free logo and if you don't have any images try using free stock websites such as unsplash and pixabay. 

Don't spam

There is a fine line between promoting and spamming. To avoid looking spammy try using different images and text, don't post the same thing over and over. This is where being responsive and local is key, if a potential customer looks at your profile and only sees promotional posts with no likes or shares it can reflect badly on your brand. 

List your event on directories

Almost every town and city has a local Facebook group for promoting events, make sure your post your event and a link to your TicketEase brand page on these groups. For a wider audience consider posting your event to websites such as Evensi, LemonRock, and even your local news websites. 

TicketEase wants you to succeed in hosting your events, we aren't driven by profits and high booking fees, follow these steps and you'll be hosting successful events in no time!​